Last updated: February 2026

These Platform Terms & Conditions (“Terms”) govern your access to and use of the LoopCo platform and services. These terms reflect the way our business works and the laws that apply to our company. LoopCo operates a digital consumer engagement platform that enables individuals to interact with campaigns, brand activations, and promotions using QR-enabled technology and related digital interfaces (the “Platform”).

Please read these Terms carefully because they contain important information about your legal rights, remedies, and obligations. 

• WHO WE ARE AND HOW THESE TERMS APPLY

Platform operator

1. The Platform is operated by LoopCo Ltd, a company incorporated in England and Wales under company number 16978729 with its registered office at 219 Burton Road, Derby, England, DE23 6AE (“LoopCo”, “we”, “us”, or “our”). LoopCo owns and operates the Platform and is responsible for providing the Platform infrastructure and associated services to users. 

Scope of these Terms

1.2. These Terms set out the legally binding terms and conditions governing your access to, use of, and interaction with the Platform and any services made available through it.

For the purposes of these Terms, the “Platform” includes, without limitation:

(a) LoopCo dynamic and static QR codes;
(b) LoopCo websites, campaign pages, landing pages, and digital interfaces;
(c) LoopCo mobile applications and web applications;
(d) digital experiences, promotional entry interfaces, and engagement journeys accessed via QR codes or other access mechanisms;
(e) LoopCo-controlled social media pages and campaign integrations;
(f) all related software, technology, databases, and infrastructure; and
(g) any services, features, content, or functionality made available by LoopCo in connection with the foregoing.

Relationship between you and LoopCo

1.3. These Terms govern the contractual relationship between you and LoopCo in relation to your use of the Platform. 

1.4. Nothing in these Terms creates any partnership, agency, joint venture, employment, or fiduciary relationship between you and LoopCo.

Acceptance of these Terms

1.6. By accessing or using the Platform, including by:

(a) scanning a LoopCo QR code;
(b) accessing a LoopCo campaign page;
(c) submitting your information via the Platform; or
(d) otherwise interacting with Platform functionality,

you confirm that:

(i) you have read and understood these Terms; and
(ii) you agree to be legally bound by them.

Incorporation of other applicable terms and policies

1.7. These Terms incorporate and must be read together with:

(a) LoopCo’s Privacy Policy;
(b) any applicable Promotion Rules governing specific campaigns, prize draws, or incentives; and
(c) any additional terms or notices presented to you at the point of interaction with specific Platform features.

In the event of any conflict between these Terms and Promotion Rules, the Promotion Rules shall prevail solely in relation to the relevant Promotion.

• WHAT YOU CAN EXPECT FROM US

Provision of the Platform

1. LoopCo provides and operates a digital consumer engagement platform that enables users to interact with digital campaigns and promotional content relating to participating brand partners (“Brand Partners”) through QR-enabled technology and related digital interfaces. The Platform is designed to facilitate consumer engagement, campaign participation, and the delivery of digital experiences and incentives.

Platform operator role

1. LoopCo provides and maintains the Platform infrastructure, including the technology, software, and systems necessary to enable campaign participation and engagement, including:

(a) enabling QR code access to digital experiences;
(b) enabling submission of information through Platform interfaces;
(c) enabling participation in Promotions; and
(d) facilitating delivery of digital content, rewards, or incentives where applicable.

1. LoopCo does not manufacture, supply, sell, endorse, or warrant any products or services offered, advertised, or provided by Brand Partners unless expressly stated otherwise.

1. LoopCo’s role is limited to operating the Platform and administering Platform functionality and, where expressly stated, administering specific Promotions. LoopCo will use reasonable care and skill in providing the Platform in accordance with applicable law. However, the Platform is provided as a digital engagement platform for general consumer interaction, and LoopCo does not guarantee that the Platform will meet all individual requirements or expectations.

Brand Partner responsibility

2.5. Brand Partners are independent third parties and are solely responsible for:

(a) their products and services;
(b) their marketing communications;
(c) their compliance with applicable laws; and
(d) their own processing of personal data.

2.6. Only consumers are permitted to access and use the Platform. Brand Partners do not access, use, or operate the Platform. LoopCo administers the Platform and provides Brand Partners with reporting and, where applicable, consented consumer data separately under commercial agreement.

2.7. LoopCo does not control and is not responsible for Brand Partner products, services, or content. LoopCo does not act as agent, partner, or joint controller with Brand Partners.

2.8. Any contract, purchase, or separate interaction between you and a Brand Partner is solely between you and that Brand Partner and occurs independently of the Platform. Your interactions with Brand Partners are governed by their own terms and privacy policies.

Platform development and improvement

2.9. LoopCo may develop, improve, modify, or update the Platform and its functionality from time to time in order to:

(a) improve user experience;
(b) enhance functionality;
(c) maintain security; and
(d) support ongoing platform development.

Platform protection and fair use

2.10. LoopCo may implement reasonable measures to protect the integrity, security, and proper operation of the Platform and Promotions, including measures designed to detect or prevent fraud, automated access, or misuse. These measures may affect your ability to access certain Platform features where reasonably necessary to protect legitimate users, Brand Partners, or LoopCo.

• ELIGIBILITY AND ACCOUNTABILITY

Eligibility to use the Platform

3.1. You may use the Platform only if you:

(a) are at least 18 years old, unless a specific campaign expressly permits participation by younger individuals;
(b) are legally capable of entering into a binding contract under applicable law; and
(c) are resident in the United Kingdom, unless a specific campaign expressly states otherwise.

Certain campaigns, promotions, or features may be subject to additional eligibility criteria, which will be set out in the applicable Promotion Rules.

Accurate information and eligibility verification

3.2. You agree to provide information that is accurate, complete, and not misleading when interacting with the Platform. 

3.3. LoopCo reserves the right to verify your eligibility to use the Platform or participate in any campaign or Promotion, including verifying your age, identity, and residency, where reasonably necessary to:

(a) administer the Platform or Promotions;
(b) comply with applicable laws or regulatory requirements;
(c) prevent fraud, abuse, or misuse of the Platform; or

(d) protect the fairness and integrity of the Promotion.

3.4. LoopCo may withhold, suspend, or decline to award a prize or incentive if your identification is not verified in accordance with clause 3.3. 

Personal and permitted use

3.5. The Platform is made available for personal, non-commercial use only.

3.6. You must not use the Platform:

(a) in connection with any commercial activity, unless expressly authorised by LoopCo; or
(b) on behalf of any other person or organisation without proper authority.

Responsibility for your interactions and submissions

3.7. You are responsible for your interactions with the Platform and for ensuring that your use of the Platform complies with these Terms and applicable law. You acknowledge that your ability to participate in campaigns, Promotions, or Platform features may depend on your compliance with these Terms and applicable Promotion Rules.

• QR CODE USE AND PLATFORM ACCESS

Purpose and function of QR codes

4.1. LoopCo QR codes are provided as a mechanism to enable users to access digital campaign experiences, Platform features, and promotional interfaces.

4.2. QR codes may be static or dynamic and may direct you to different Platform content, campaigns, or services over time.

4.3. LoopCo does not guarantee that any specific QR code will remain active, accessible, or associated with a particular campaign or Promotion for any minimum period.

Authorised access and permitted use

4.3. You may access the Platform solely through legitimate and authorised means, including scanning QR codes made available by LoopCo or accessing official LoopCo digital interfaces. You must not access or attempt to access the Platform through any unauthorised means, including through technical manipulation, circumvention of access controls, or exploitation of Platform vulnerabilities.

QR code integrity and campaign fairness

4.4. QR codes form part of LoopCo’s controlled campaign infrastructure and are designed to ensure fair and legitimate participation in Platform experiences and Promotions. You must not engage in any activity that interferes with, undermines, or compromises the integrity, security, or intended operation of QR codes or the Platform, including any activity intended to artificially increase participation, obtain unauthorised advantages, or manipulate campaign outcomes.

Automated access and technical interference

4.5. You must not use any automated, scripted, or technical means to access, interact with, or extract data from the Platform, including through the use of bots, crawlers, scraping tools, scripts, or similar technologies. You must not attempt to probe, scan, test, or circumvent the security, authentication, or technical protections of the Platform.

Platform access 

4.6. Access to the Platform may require compatible devices, internet connectivity, and technical capabilities, which are your responsibility to obtain and maintain. LoopCo does not guarantee that the Platform will function on all devices, operating systems, or browsers.

4.7.  LoopCo does not guarantee continuous availability of QR codes or Platform services. 

• PROMOTIONS, PRIZE DRAWS, AND INCENTIVES

Availability of Promotions

1. The Platform may enable you to participate in prize draws, competitions, giveaways, or other promotional campaigns (together, “Promotions”). 

1. Promotions may be operated:

(a) by LoopCo; or

(b) by LoopCo in connection with marketing campaigns relating to  Brand Partners. Promotion rules

5.3. Each Promotion will be governed by separate Promotion Rules, which will be made available at or before the point of entry. Promotion Rules will specify details, including:

(a) eligibility criteria;
(b) entry requirements;
(c) promotion period;
(d) prize description and conditions; and
(e) winner selection and notification procedures.

5.4. By participating in a Promotion, you agree to the applicable Promotion Rules. 

5.5. In the event of any conflict between these Terms and the Promotion Rules, the Promotion Rules shall prevail in relation to that Promotion.

 No guarantees

5.6. Participation in a Promotion does not guarantee that you will receive a prize, reward, or incentive. Prizes and incentives are subject to availability and eligibility requirements set out in the applicable Promotion Rules.

5.7. LoopCo may disqualify entries where reasonably necessary to prevent fraud, abuse, or non-compliance.

5.8. LoopCo reserves the right to substitute prizes of equal or greater value where necessary.

LoopCo’s role in Promotions

5.9. LoopCo may act as:

(a) the promoter of a Promotion, where expressly stated in the applicable Promotion Rules; or

(b) the administrator of a Promotion on behalf of a Brand Partner.

5.10. Where a Promotion is operated by a Brand Partner, the Brand Partner is solely responsible for the conduct of that Promotion, including prize provision and Promotion compliance, unless expressly stated otherwise in the Promotion Rules. Brand Partners do not operate, administer, or access the Platform itself.

• PERSONAL DATA AND DATA USAGE

Application of the Privacy Policy

1. LoopCo processes personal data in connection with the operation of the Platform. Details of how LoopCo collects, uses, stores, and shares personal data, and your rights in relation to your personal data, are set out in LoopCo’s Privacy Policy, which forms part of these Terms and is available on our website and via the Platform. You should read the Privacy Policy carefully before using the Platform.

LoopCo’s role as data controller

6.2. For the purposes of applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018, LoopCo acts as an independent controller of personal data processed in connection with the Platform, except where expressly stated otherwise.

6.3. LoopCo determines the purposes and means of processing personal data collected through the Platform in order to operate, maintain, and improve the Platform and administer Promotions.

Processing of Personal Data

6.4. LoopCo may collect personal data including:

(a) contact information;
(b) device and interaction data;
(c) campaign participation data;
(d) consent and marketing preferences.

6.5. LoopCo uses personal data to:

(a) operate and provide the Platform;
(b) administer Promotions;
(c) deliver rewards and incentives;
(d) improve and develop the Platform;
(e) comply with legal obligations.

Consent to share your personal data with Brand Partners

6.6. The Platform may provide you with opportunities to engage with Brand Partners and, where you choose to do so, to consent to the sharing of your personal data with Brand Partners. Your consent is voluntary and you may choose whether or not to provide it. Where you provide consent for your personal data to be shared with a Brand Partner:

(a) the relevant Brand Partner will receive your personal data directly from LoopCo in accordance with this clause 6 and our Privacy Policy; and
(b) the Brand Partner will act as an independent controller of that personal data.

6.7. Brand Partners are responsible for their own processing of personal data and their own compliance with applicable data protection laws.

Lawful basis

6.8. Where required by applicable law, LoopCo will obtain your consent before:

(a) sending you marketing communications; or
(b) sharing your personal data with Brand Partners for their own marketing purposes.

6.9. You are not required to provide consent to marketing communications in order to use the Platform or participate in Promotions, unless explicitly stated as part of a specific Promotion and permitted by applicable law.

Service communications

6.10. LoopCo may send you communications that are necessary for the operation and administration of the Platform or Promotions, including communications relating to:

(a) your participation in Promotions;
(b) prize notifications or fulfilment;
(c) changes to the Platform or these Terms; or
(d) important service or security updates.

Such communications are not marketing communications and do not require marketing consent.

• MARKETING COMMUNICATIONS

7.1. You may choose to receive marketing communications from:

(a) LoopCo; and/or
(b) Brand Partners.

7.2. Marketing communications may include information about:

(a) products, services, campaigns, and promotions;
(b) offers, rewards, incentives, and competitions; and
(c) other promotional or marketing content.

7.3. Such communications may be sent by email, SMS, or other electronic means, in accordance with your consent preferences and applicable law.

7.4. Marketing communications will only be sent where permitted by applicable law.

7.5. You may withdraw consent at any time by:

(a) clicking unsubscribe links; or
(b) contacting: 

7.6. Withdrawal of consent will not affect the lawfulness of any processing carried out before consent was withdrawn.

8. USER CONDUCT AND PLATFORM RESTRICTIONS

Requirement to use Platform lawfully and responsibly

8.1. You must use the Platform in a lawful, responsible, and good faith manner, and in accordance with these Terms and applicable laws and regulations. You are responsible for your conduct when accessing or using the Platform.

 Prohibited conduct

8.2. When using the Platform, you must not:

(a) engage in any unlawful, fraudulent, or deceptive activity;

(b) impersonate any person or entity, or misrepresent your identity, affiliation, or eligibility;

(c) submit false, inaccurate, or misleading information for the purpose of obtaining unauthorised benefits or participating improperly in Promotions;

(d) use the Platform in a way that may damage, disable, overburden, or impair the operation or integrity of the Platform;

(e) interfere with or disrupt the proper operation, security, or fairness of the Platform or any Promotion;

(f) use the Platform in a manner that infringes the rights of LoopCo, Brand Partners, or any third party, including intellectual property, privacy, or other legal rights;

(g) use the Platform in connection with any activity that is harmful, abusive, or otherwise inappropriate.

9. INTELLECTUAL PROPERTY

LoopCo ownership of the Platform

9.1. The Platform and all intellectual property rights in and to the Platform are owned by or licensed to LoopCo. This includes, without limitation:

(a) LoopCo QR codes and QR infrastructure;
(b) Platform software, systems, and technology;
(c) Platform design, layout, structure, and user interfaces;
(d) databases, database structures, and data organisation;
(e) campaign mechanics, engagement workflows, and technical processes;
(f) LoopCo branding, logos, trade marks, and domain names; and
(g) all content, materials, and functionality made available as part of the Platform.

Such intellectual property is protected by copyright, database rights, trade mark rights, and other intellectual property laws.

Limited licence granted to you 

9.2. Subject to your compliance with these Terms, LoopCo grants you a limited, revocable, non-exclusive, non-transferable, and non-sublicensable licence to access and use the Platform solely for your personal, non-commercial use. This licence does not grant you ownership of the Platform or any intellectual property rights in it. All rights not expressly granted are reserved by LoopCo.

Restrictions on use of Platform intellectual property

9.3. Except as expressly permitted under these Terms or by applicable law, you must not:

(a) copy, reproduce, distribute, or republish any part of the Platform;

(b) modify, adapt, translate, or create derivative works from the Platform;

(c) access, extract, reuse, or exploit any part of the Platform or its databases for commercial purposes;

(d) remove, alter, or obscure any proprietary notices or branding;

(e) use LoopCo intellectual property in any way that suggests endorsement, affiliation, or association without LoopCo’s prior written consent.

Ownership of Platform structure and database rights

9.4. LoopCo retains all rights, title, and interest in and to:

(a) the structure, organisation, and arrangement of Platform data;
(b) the Platform database and associated database rights; and
(c) the overall design and operational logic of the Platform.

Your use of the Platform does not grant you any rights to the Platform database or its underlying structure.

10. PLATFORM AVAILABILITY

Provision of the Platform

10.1. While LoopCo seeks to ensure that the Platform operates reliably and securely, the Platform is provided on an ongoing and evolving basis and may be modified, updated, or enhanced from time to time. LoopCo does not guarantee that the Platform, or any part of it, will always be available, uninterrupted, or error-free.

Platform maintenance, updates, and changes

10.2. LoopCo may, where reasonably necessary, carry out maintenance, updates, or improvements to the Platform, including to:

(a) improve performance, functionality, or user experience;
(b) address technical or security issues;
(c) comply with legal or regulatory requirements; or
(d) support the continued development and operation of the Platform.

Such activities may result in temporary interruptions, delays, or changes to Platform functionality.

10.3. LoopCo may introduce new features, modify existing features, or withdraw features from the Platform at any time, where reasonably necessary to support Platform development, operational needs, or legal compliance.

10.4. Platform availability may be affected by factors outside LoopCo’s reasonable control, including:

(a) internet or telecommunications failures;
(b) technical faults or system failures;
(c) third-party service disruptions;
(d) security incidents or threats; or
(e) legal or regulatory restrictions.

LoopCo will use reasonable efforts to minimise disruption where reasonably practicable.

11. SUSPENSION AND TERMINATION

LoopCo’s right to suspend or restrict access 

11.1. LoopCo may suspend, restrict, or limit your access to the Platform, in whole or in part, where reasonably necessary to:

(a) investigate suspected breaches of these Terms;

(b) protect the security, integrity, or proper operation of the Platform;

(c) prevent fraud, abuse, or unlawful activity;

(d) comply with applicable laws, regulations, or regulatory requirements; or

(e) protect the rights, property, or safety of LoopCo, Brand Partners, or other users.

Where reasonably practicable, LoopCo will seek to minimise the duration and scope of any suspension.

Promotion modification, suspension, or withdrawal 

11.2. LoopCo reserves the right to modify, suspend, or withdraw any Promotion where reasonably necessary due to:

(a) technical or operational reasons;
(b) legal or regulatory requirements;
(c) circumstances beyond LoopCo’s reasonable control; or
(d) the need to protect the fairness or integrity of the Promotion.

Where reasonably practicable, LoopCo will seek to minimise the impact of such action on participants.

LoopCo’s right to terminate access

11.3. LoopCo may terminate your right to access and use the Platform where reasonably necessary, including where:

(a) you have materially or repeatedly breached these Terms;

(b) your use of the Platform creates a material risk to the Platform, LoopCo, Brand Partners, or other users;

(c) LoopCo is required to do so by law or regulatory authority; or

(d) LoopCo permanently withdraws or discontinues the Platform or relevant services.

Where reasonably practicable and appropriate, LoopCo may provide notice of termination.

Your rights

11.4. You may stop using the Platform at any time. If you wish to exercise any of your data protection rights, including requesting deletion of your personal data, you may do so in accordance with the Privacy Policy.

Effect of suspension or termination

11.5. Where your access to the Platform is suspended or terminated:

(a) your right to access and use the Platform will immediately cease to the extent specified by LoopCo;

(b) you will no longer be entitled to participate in Promotions, except where required by applicable law or the applicable Promotion Rules;

(c) any licences granted to you under these Terms will terminate.

Survival provisions

11.6. Any provisions of these Terms which by their nature are intended to continue after suspension or termination shall remain in force, including provisions relating to:

(a) intellectual property;
(b) limitation of liability;
(c) governing law and jurisdiction; and
(d) any other provisions necessary for the interpretation or enforcement of these Terms.

12. LIMITATION OF LIABILITY

Liability which cannot be excluded or limited

12.1. Nothing in these Terms excludes or limits LoopCo’s liability for:

(a) death or personal injury caused by LoopCo’s negligence;

(b) fraud or fraudulent misrepresentation;

(c) breach of your legal rights in relation to the Platform where it is not permitted to exclude or limit such liability under applicable law, including your statutory rights under the Consumer Rights Act 2015; or

(d) any other liability which cannot be excluded or limited under applicable law.

Limitation of liability

12.2. Subject to clause 12.1, LoopCo shall not be liable for any:

(a) loss of profit;

(b) loss of business;

(c) loss of opportunity;

(d) loss of anticipated savings;

(e) loss of goodwill; or

(f) indirect or consequential loss,

arising out of or in connection with your use of, or inability to use, the Platform.

12.3. These limitations are fair and reasonable under the Consumer Rights Act 2015, and reflects the nature of the Platform as a free consumer service and the level of risk reasonably assumed by LoopCo. Nothing in these Terms affects your statutory rights as a consumer.

13. COMPLAINTS AND CUSTOMER SUPPORT

How to contact us

13.1. If you have a question, concern, or complaint about the Platform or LoopCo’s services, you may contact LoopCo using the following details:

Email:
Address: LoopCo Ltd, 219 Burton Road, Derby, England, DE23 6AE

You should provide sufficient detail to enable LoopCo to understand and investigate your enquiry or complaint, including:

(a) your name and contact details;
(b) a description of the issue or concern; and
(c) where applicable, details of the relevant QR code, campaign, or Promotion.

Complaint handling process

13.2. LoopCo will review and investigate complaints fairly, impartially, and in a timely manner. LoopCo will aim to:

(a) acknowledge receipt of your complaint within a reasonable period; and
(b) provide a substantive response within 30 days, taking into account the nature and complexity of the complaint.

13.3. LoopCo may contact you to request further information where reasonably necessary to investigate your complaint.

13.4. Where a complaint relates to a Promotion operated by a Brand Partner, LoopCo may refer the complaint to the relevant Brand Partner where appropriate, while remaining responsible for its own obligations under these Terms and applicable law

14. CHANGES TO THESE TERMS

14.1. We work constantly to improve our services and develop new features for our Platform. As a result, we may need to update these Terms from time to time to accurately reflect our services and operations.

14.2. LoopCo may update or amend these Terms to:

(a) reflect changes to the Platform or its functionality;

(b) reflect changes in applicable laws, regulations, or regulatory requirements;

(c) reflect changes in LoopCo’s business operations or services; or

(d) improve clarity, security, or usability.

14.3. Where LoopCo makes material changes to these Terms, LoopCo will take reasonable steps to bring those changes to your attention, which may include:

(a) publishing the updated Terms on the Platform; and/or
(b) providing a notice through the Platform or by other appropriate means.

The updated Terms will include a revised “Last updated” date.

14.4. Changes to these Terms will take effect from the date specified in the updated Terms. By continuing to access or use the Platform after the updated Terms take effect, you agree to be bound by the revised Terms.

15. GENERAL PROVISIONS

Entire agreement

15.1. These Terms, together with the Privacy Policy and any applicable Promotion Rules, constitute the entire agreement between you and LoopCo relating to your use of the Platform. They supersede and replace any prior agreements, representations, or understandings relating to the same subject matter. You acknowledge that you have not relied on any statement, representation, or promise that is not expressly set out in these Terms, except where such reliance cannot be excluded under applicable law.

No waiver

15.2. If LoopCo does not immediately enforce any provision of these Terms, this will not prevent LoopCo from enforcing that provision at a later date. Any waiver of a provision of these Terms will only be effective if made in writing and will apply only to the specific circumstances for which it is given.

Severability

15.3. If any provision of these Terms is found by a court or competent authority to be invalid, unlawful, or unenforceable, that provision shall be severed or modified to the minimum extent necessary to make it enforceable. The remaining provisions shall remain in full force and effect.

 Assignment and transfer

15.4. LoopCo may transfer, assign, or novate its rights and obligations under these Terms to another organisation where reasonably necessary, including in connection with a merger, acquisition, corporate restructuring, or sale of assets. LoopCo will ensure that such transfer will not adversely affect your rights under these Terms. You may not transfer or assign your rights or obligations under these Terms without LoopCo’s prior written consent.

Third-party rights

15.5. These Terms are between you and LoopCo. No person who is not a party to these Terms shall have any right to enforce any provision under the Contracts (Rights of Third Parties) Act 1999, except where expressly stated.

Interpretation

15.6. References in these Terms to:

(a) “including”, “include”, or similar words shall be interpreted as illustrative and not limiting; and

(b) headings are for convenience only and do not affect interpretation.

16. GOVERNING LAW AND JURISDICTION

16.1. These Terms and any dispute or claim arising out of or in connection with them, their subject matter, or their formation (including non-contractual disputes or claims), shall be governed by and construed in accordance with the laws of England and Wales.

16.2. You may bring legal proceedings in relation to these Terms in the courts of England and Wales. If you are a resident of Scotland or Northern Ireland, you may also bring proceedings in the courts of your place of residence. LoopCo may bring proceedings in any court of competent jurisdiction.